OXYGEN-FILLED BUBBLES, BAUBLES & BODYROCK SPORT... by Kelly Dooley

Freshest Catch!

A few weeks ago, while doing my thang at a trunk show at Equinox Fitness at 74th Street and 2nd Avenue, I received a Facebook message from a good friend from undergrad at Boston University. It went something like this: "Hi Kelly, I know we haven't talked in a while, but I've been following BodyRock Sport, and love what you are up to. I am the marketing manager at The W New Orleans and we are having a fashion show in a couple weeks with oxygen-filled bubbles....I think BodyRock Sport would be perfect for this. What do you think?"


Without hesitation, I said, "That is e**ing awesome! Tell me the dates and I will be there." I quickly realized that this fashion show was sandwiched between a quick jaunt to Miami and a triathlon in Montauk, but with or without sleep, I would make this happen. And I did. 

Close-up of stunning Starfish earrings worn by model in the bubble 

As soon as I get off the phone, my creative juices were rapidly flowing, and I called Joseph Knight, the mastermind of Knight&Hammer, to ask him if he'd like to design the jewelry for the show. As soon as he answered the phone, I excitedly said, "Joseph, I am hosting a fashion show at The W New Orleans next week with two models in oxygen-filled bubbles in a pool. What Knight&Hammer should they wear?"

Kelly, Nona & Wilma

At first, the tone in his voice kind of freaked me out. Turns out he was speechless, as he was imagining two hot women dripping in BodyRock Sport and Knight&Hammer while inhabiting oxygen-filled bubbles. HOT, HOT, HOT!!! But I knew he would figure out something totally epic, which he did, as always. A couple hours later, he emailed me photos of a variety of sea shells, including star fish and sand dollars, all of which came in various sizes. And this is one of the many reasons that I love Joseph Knight so much. His creativity has no bounds.


When he delivered the fabulous shell accessories to me, I was thrilled about how beautiful they turned out to be--delicate yet bold, simple yet so fashion-forward.


After returning from Miami, I quickly repacked my bags, which were filled with BodyRock Sport, Knight&Hammer, and more BodyRock Sport. Then headed straight to the airport for my first-ever trip to New Orleans, which turned out to be an AMAZING experience. I mean, who needs Bourbon Street when you have BodyRockin babes in bubbles! 


The models were so different from anyone else we had hired for fashion shows, which I loved. They were both really edgy looking and wore the clothing well. Nona, who is pictured in the photo to the left wearing The Eternal Love Bra, is a burlesque dancer in New Orleans! Her back is covered in tattoos, and she was so passionate about BodyRock Sport and excited to inhabit the bubble. 

                  "I'd like to be the fisherman hauling in this catch," says Joseph Knight

Each look was completely unique, and they really rocked them with passion and energy that defines BodyRock Sport as a brand. The guests absolutely loved the product, and I was so honored to be able to host this event. We also had a pop-up shop, and surprise, surprise, The Sophie Bra from The Zip 'em Up Collection was the BIG HIT! The Erin Leggings from The Show 'em Who's Boss Collection were also a big seller. Both styles appeal to so many different types of women, which makes me so happy and fills my head with so many more ideas for cutting-edge activewear designs. Stay tuned for more awesomeness.... xoKELLY


For more check out: http://www.bodyrocksport.com/blog/oxygen-filled-bubbles-and-bodyrock-sport